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December 05, 2007

Corporate Bought University Research Suspect

Occasionally customers will ask about the validity of Private Company commissioned, university studies that appear to validate or endorse ABC's (insert Company Name Here) new and exciting or "mine is better than yours...." corrosion control product.

The Kept University is a great published article about how corporations are increasingly turning universities into cheap biased research labs. Marketing departments then use the results to exclaim, my technology is better, faster, more effective, etc. etc. blah, blah, blah, then the competitors product(s). Companies give researchers stock options for conducting research on product development, censor negative reviews, and see a much higher rate of positive reviews.....

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